This is a digitally-focused track of workshops for car dealers to attend at The 2014 NADA Conference (#NADA2014) that also incorporates some offline marketing and phone call handling strategies. Infinite Prospects will be attending the conference and is available to dealers to review products and vendors. Contact us at (201) 448-7253 or email info@carbizadam.com.
These workshops are presented by both vendors and dealers, and can be very useful in helping you take your dealership’s marketing to the next level.
Link to all workshops: http://www.nadaconvention.org/nada2014/public/content.aspx?id=6300#internet
Workshop Descriptions
Digital Retailing Secrets of the Top One Percent
Learn how today’s progressive dealers are leveraging digital retailing workflows to drive consumers into the sales, trade-in and finance process before they walk into the showroom.
Presenter:
Ali Mendiola, Dealertrack Technologies, Lake Success, NY
Schedule:
1/24/2014 2:00pm - 3:15pm Room 356 - 357
1/25/2014 10:30am - 11:45am Room 220 - 222
1/26/2014 3:30pm - 4:45pm Room 356 - 357
The Digital Crisis That is Killing Your Dealership
Discover the six crucial steps a dealer must take to not only survive but also dominate the digital marketplace. Real-life examples, Internet search data and movie/TV clips are used to show how your dealership must adapt to succeed in the future.
Presenter:
Kevin Frye, Jeff Wyler Automotive Family, Milford, OH
Schedule:
1/24/2014 12:15pm - 1:30pm Room 356 - 357
1/25/2014 10:30am - 11:45am Room 208 - 210
1/27/2014 10:45am - 12:00pm Room 201 - 202
Online Reviews Drive Sales and Service
Examine how some dealers are capitalizing on their reputation by instilling an online-review culture in their sales and service departments. Learn techniques, tools and marketing approaches that ensure reputation ROI for both your dealership and employees.
Presenters:
Heather MacKinnon, DealerRater, Waltham, MA
Jeff King, Bozard Ford Lincoln, St. Augustine, FL
Schedule:
1/24/2014 12:15pm - 1:30pm Room 348 - 349
1/24/2014 3:45pm - 5:00pm Room 348 - 349
1/26/2014 3:30pm - 4:45pm Room 267 - 268
Sell More Cars with Google Analytics
Some 80 percent of dealers have Google Analytics on their websites, yet less than 30 percent of dealers actually use it. Learn to leverage Google Analytics to get more out of digital marketing, vendors and your online staff.
Presenter:
Chris Deringer, DealerOn, Inc., Rockville, MD
Schedule:
1/24/2014 12:15pm - 1:30pm Room 201 - 202
1/24/2014 3:45pm - 5:00pm Room 201 - 202
1/26/2014 10:30am - 11:45am Room 267 - 268
Structure Your Store for Lasting Internet Success
For dealers who want to lead and govern their Internet operations from the top, learn how to hire, compensate and develop a stellar online staff and have a sustainable digital strategy—with a focus on the four critical practices of top-performing stores..
Presenter:
Jared Hamilton, DrivingSales.com, Sandy, UT
Schedule:
1/24/2014 12:15pm - 1:30pm Room 208-210
1/26/2014 10:30am - 11:45am Room 260-262
1/27/2014 2:30pm - 3:45pm Room 348-349
The New 360-Degree View of Call Management
Mishandled phone leads can cost thousands in lost sales. Identify profit gaps in your call-management system, improve employee performance, boost customer satisfaction and increase appointments and sales.
Presenter:
Andrew Price, CallSource, Westlake Village, CA
Schedule:
1/24/2014 12:15pm - 1:30pm Room 267 - 268
1/25/2014 10:30am - 11:45am Room 201 - 202
1/26/2014 3:30pm - 4:45pm Room 201 - 202
Cross-Promotion Events to Drive Immediate Sales
Develop cross-promotional ideas that boost sales and/or service, and see how cross-promotion marketing is an easy—but often overlooked—marketing strategy.
Presenters:
Roy Bavaro, DCH Auto Group, South Amboy, NJ;
Cheril Hendry, Brandtailers, Irvine, CA
Schedule:
1/24/2014 2:00pm - 3:15pm Room 206 - 207
1/25/2014 10:30am - 11:45am Room 228 - 230
1/27/2014 2:30pm - 3:45pm Room 278 - 280
Optimized Schedule to See All 7 Highlighted in Orange:
|
Friday, 1/24 |
12:15pm |
The Digital Crisis that is Killing Your Dealership |
|
Online Reviews Drive Sales and Service |
||
|
Sell More Cars With Google Analytics |
||
|
Structure Your Store for Lasting Internet Success |
||
|
The New 360-Degree View of Call Management |
||
|
2:00pm |
Digital Retailing Secrets of the Top One Percent |
|
|
Cross-Promotion Events to Drive Immediate Sales |
||
|
3:45pm |
Online Reviews Drive Sales and Service |
|
|
Sell More Cars With Google Analytics |
||
|
Saturday, 1/25 |
10:30am |
Digital Retailing Secrets of the Top One Percent |
|
The Digital Crisis that is Killing Your Dealership |
||
|
The New 360-Degree View of Call Management |
||
|
Cross-Promotion Events to Drive Immediate Sales |
||
|
Sunday, 1/26 |
10:30am |
Sell More Cars With Google Analytics |
|
Structure Your Store for Lasting Internet Success |
||
|
3:30pm |
Digital Retailing Secrets of the Top One Percent |
|
|
Online Reviews Drive Sales and Service |
||
|
The New 360-Degree View of Call Management |
||
|
Monday, 1/27 |
10:45am |
The Digital Crisis that is Killing Your Dealership |
|
2:30pm |
Structure Your Store for Lasting Internet Success |
|
|
Cross-Promotion Events to Drive Immediate Sales |
We will be on-site so feel free to call (201) 448-7253 or email me during the show!
Our next post will highlight The Vendors and Exhibitors to watch at the Trade Show, so be sure to subscribe to our Advice for Dealers Blog on the right!
You can always tweet @inf_prospects or @CarbizAdam so we can talk about everything going on in New Orleans and in Dealership Marketing for 2014!
