What is your dealership promoting? How are you trying to uniquely generate floor traffic for today? Are you doing a giveaway, a contest, or just advertising super-low prices? What media outlet(s) are you using? Did you cross-promote through your newsletter? Did you use a targeted email campaign? Holiday events are very important to your Dealership. Share with us what you are doing for Black Friday.
There is enough work in marketing a dealership online to occupy one person (or an entire staff) on a full-time basis in a DIGITAL MARKETING DEPARTMENT without that person having the burden or responsibility of setting appointments or selling cars.
If your dealership doesn’t have these 5 things available on your website for potential customers to see, you’re doing both yourself and them a disservice:
Because the dealers are afraid that those people are going to leave once they are properly trained, or ask for more money.
It wasn’t so long ago that salespeople couldn’t work with a customer by themselves for at least 4 weeks – until they PROVED they could be a professional, but that practice is now long gone. For those who weren’t around the business then or forgot, here’s how it worked:
Too often, people go to a dealership, spend time with a salesperson, test drive a car, leave without buying – and then never hear from the dealership again. When that happens, the dealership is wasting opportunity.