Answering the question of whether or not car dealers should provide up-front pricing to Internet Sales leads.
I am often asked by car dealership Internet Managers, BDC Managers, Sales Managers, General Managers and Dealer Principals: Should I email pricing to prospect leads “UP-FRONT” or “AFTER WE SPEAK”? This slide show presentation answers that question and explains why you should always strive to provide up-front pricing.
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