CarbizAdam – Commenting on Digital Marketing in the CarBiz | The opinions and ideas about Automotive Digital Marketing from Adam Ross, Managing Director at Infinite Prospects

Dealerships: Is Your Messaging Disconnected?

Are you able to get the right message in front of the right people at the right time, using a multitude of channels? Streamline your dealership’s messaging!

BDC Metrics, Standards and How to Measure BDC Reps

In my experience, both running and then working with hundreds of dealerships’ BDC and Internet Departments, success really depends on the following factors:

Hootsuite or Buffer? Why Not Both?

Hootsuite and Buffer are both powerful tools for publishing links to content across multiple networks. Which should you use? Why not both?

Snip.ly – A Great Content Sharing Add-on Tool

Snip.ly can help you give your content visibility to people who were already interested enough in something you shared to click once.

5 Essential Elements to Your Small Businesses Website

Here’s a list of of 5 essential elements to a successful small business website: Your website isn’t going to grow without these…

Infinite Prospects – A New Plan for 2015 and Beyond

I’ve decided to split Infinite Prospects into 3 divisions: BDC Buddy, CarbizMarketing and 48HourWebsite to more clearly define exactly what I do.

Car Dealers: Use New Domain Extensions Creatively

A whole new batch of Top Level Domains, or TLDs, released beginning in February 2014, have the potential to reshape the way car dealers use and advertise domain names.

Writing by Talking? Using Dictation in Blog Posts

Ever feel like sometimes you can SAY a great idea or thought faster than you can WRITE it? Use dictation on your phone or tablet to write instead!

CarbizAdam’s ALS Ice Bucket Challenge

Sell 24 Cars Every Month Online By Appointment [Graphic]

Car Dealers: Each of your BDC Reps or Internet Salespeople can produce 24 sales every month each, working by appointment, by following simple math!

Online Reputation | Is Your Dealership Digital Marketing Stuck? | Part III

Is Your Dealership Digital Marketing Stuck? [Part 3 in a series of 3] Online Reputation: How Does Your Dealership Stack Up?

Website Presence | Is Your Dealership Digital Marketing Stuck? | Part II

Is Your Dealership Digital Marketing Stuck? [Part 2 in a series of 3] Dealership Website: Is Your Dealership Enticing Customers to Take the Next Step?

CRM Adoption | Is Your Dealership Digital Marketing Stuck? | Part I

Is Your Dealership Digital Marketing Stuck? [Part 1 in a series of 3] CRM Adoption: Is Your Dealership Using Your CRM Properly?

Is Your Dealership Digital Marketing Stuck?

Is your dealership fully embracing all of the new tools and digital marketing techniques that 2014 has to offer? Click here to find out.

Car Dealers – Don’t Switch The CRM Tool, Train The Staff!

The last few months, I’m noticing an alarming trend of dealers abandoning (or investigating abandoning) a CRM tool to which they were supposed to be committing.

Sell More Cars – Memorial Day Weekend 2014

How many more cars would you sell every month if every shopper received an interactive, personalized brochure – automatically, within minutes, 24/7?

How Follow Up Helps Car Dealers Close 15% of Online Leads

Focus Specifically on Long-Term Follow Up and Sell More Cars

Advice for New Car Dealership Internet Managers Just Getting Started

You will be measured by the volume of leads and calls generated and the conversion of leads and calls to sales. These four things will help you stay ahead of the competition:

Improve Your Dealership’s Lead Response Time

How long does it take your dealership’s Internet Sales team or BDC to email a customized new or used vehicle quote to a prospect?

Auto Dealer Social Media Spotlight – Friendly Honda

Friendly Honda really understands how to connect with potential customers by showing their personality through their quality Social Media posts.

7 #NADA2014 Workshops for Dealership Marketing Worth Attending #automarketing

A digitally-focused track of marketing workshops for car dealers at #NADA2014 that also incorporates some offline marketing and phone call strategies #IPatNADA

The 2014 NADA Convention is Almost Here! See You There!

Adam Ross from Infinite Prospects will be attending the NADA show and hopes to meet all of you there. What are you looking for? #IPatNADA @inf_prospects

Black Friday is here – how has your car dealership been preparing?

What is your dealership promoting? How are you trying to uniquely generate floor traffic for today? Are you doing a giveaway, a contest, or just advertising super-low prices? What media outlet(s) are you using? Did you cross-promote through your newsletter? Did you use a targeted email campaign? Holiday events are very important to your Dealership. Share with us what you are doing for Black Friday.

Twitter for Car Dealers: Don’t Connect to Facebook!

In an informal survey, digitally savvy automotive professionals said that they would be less inclined to click on a link that started with fb.me over just about any other link shortener – so why would you do that?

Marketing Ideas for Small Business BESIDES Pay-Per-Click

“Google AdWords and Facebook Ads are not producing enough leads – any ideas?” Yes!

Which is Better for My Dealership – “Cradle to Grave” Internet Salespeople or BDC?

An explanation of the difference between Internet Salespeople and a BDC answering new and used car leads in car dealerships.

Digital Marketing Department for Car Dealers… Can it Pay Off?

There is enough work in marketing a dealership online to occupy one person (or an entire staff) on a full-time basis in a DIGITAL MARKETING DEPARTMENT without that person having the burden or responsibility of setting appointments or selling cars.

5 Ways Car Dealers Can Get More Website Visits and Leads

If your dealership doesn’t have these 5 things available on your website for potential customers to see, you’re doing both yourself and them a disservice:

Why Many Dealerships Do Not Train Salespeople Anymore – FEAR!

Because the dealers are afraid that those people are going to leave once they are properly trained, or ask for more money.

What Happened to Managers Training Salespeople at Car Dealerships?

It wasn’t so long ago that salespeople couldn’t work with a customer by themselves for at least 4 weeks – until they PROVED they could be a professional, but that practice is now long gone. For those who weren’t around the business then or forgot, here’s how it worked:

Welcome to CarbizAdam, the professional blog of Adam Ross, Managing Director of Infinite Prospects and CarbizMarketing.