Black Friday is here – how has your car dealership been preparing?

What is your dealership promoting? How are you trying to uniquely generate floor traffic for today? Are you doing a giveaway, a contest, or just advertising super-low prices? What media outlet(s) are you using? Did you cross-promote through your newsletter? Did you use a targeted email campaign? Holiday events are very important to your Dealership. Share with us what you are doing for Black Friday.